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SEO/SEM Analyst Posted Jun 28
Adecco , New York, NY
 
A large educational publisher is looking for a SEO/SEM Analyst for a long term, full-time freelance assignment beginning October 28th. This is a fantastic company located in Soho. This person would be responsible for:


· Daily Performance and ad hoc reporting requests for SEM campaigns
· SEO Project Management and follow up with multiple business units
· Researching and analyzing keywords relevant to their web sites
· Manage SEO analytics tool and dashboard development; compiling and analyzing reports on search engine rankings and trends
· Work with internal technology to apply search marketing best practices for new products and enhancements; attend regular status meetings to monitor progress
· Monitor success metrics and progress towards sales and business goals
· Research – managing all primary and secondary research requests (e.g. - Forrester)
· Flexibility for other projects as needed

Administrative duties include:
· Responsible for administering budget and tracking expenses
· Reconciling monthly charges to business units
· Creating new Contract Preparation Orders & SOW's, processing invoices



Job Qualifications/Requirements:

· BA, preferably in Marketing or Business
· 1-2 years digital marketing experience, including familiarity with SEO/SEM (internship experience ok)
· Proficiency with Excel and Powerpoint
· Familiarity with analytics tools such as Omniture/Adobe Site Catalyst and seoClarity
· Working knowledge of SEO best practices
· Working knowledge of Google Adwords
· Interest in education/childhood literacy

TO APPLY
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