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Director of Marketing Posted Jul 29
Agora Financial , Baltimore, MD
Agora Financial, a financial research company located in Baltimore, MD, is looking for a Director of Marketing to oversee the company’s customer acquisition, retention and marketing efforts. The ideal candidate will possess demonstrated marketing acumen with experience in digital marketing and a direct response environment.
-Manage a team of media buyers and marketers.
-Build and maintain working relationships with publishers, advertisers, strategic partners, list brokers, and other vendors.
-Conceive, develop, and implement innovative marketing strategies to grow and retain publication subscribers.
-Assist in acquiring email, display, video, direct mail and affiliate inventory.
-Measure, analyze and optimize marketing campaign data and prepare recommendations
-Collaborate closely with stakeholders including copywriters, sales, editorial and web teams to deploy marketing efforts.
-Execute tests and provide analysis/recommendations to continuously improve the customer experience and drive sales.
-Primary responsibility for planning and budgetary control of all digital and print marketing
-Demonstrated marketing and advertising expertise is a must. A focus in web or email marketing is preferred.
-A strong desire to grow a customer base using a variety of online and offline outlets.
-Familiarity with email, affiliate, SEO, display, social, (CPM/CPC/CPA/CPV) and other marketing tactics is a must.
-The ability to discern great marketing copy from the mediocre is recommended
-A leader and team-builder with a passion for working with creative people is mandatory.
-Demonstrated ability to understand and discuss new technical concepts and schedule tradeoffs with technical employees.
-Ability to work effectively in a fast-moving, multi-project environment
-The ability to clearly articulate and present strategies, recommendations and results to team members is required.
-Strong management skills with a proven ability to drive projects to successful completion is required.
-An understanding of the digital ecosystem and how web, email, social, search and e-commerce channels work together to optimize behavior, acquisition and sales is encouraged.
-This position requires an individual with creative, data-driven, entrepreneurial spirit with exceptional writing, communication/presentation and influence skills.
Please email your cover letter, resume and salary requirements to the link provided.

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